Dame Anita Perella Roddick is a successful businessman from England. He is the founder of a cosmetics company called The Body Shop. This company manufactures and sells beauty products from natural and environmentally friendly ingredients.
In 1991, he managed to establish 700 branches of The Body Shop and in 2004, The Body Shop had grown to 1,980 outlets worldwide. The Body Shop serves more than 77 million customers worldwide. Its products are global, making The Body Shop the second most trusted brand in the UK, and the top 28 brand in the world.
This successful entrepreneur was born on October 23, 1942, in Littlehampton, Sussex, England, with the first name Anita Lucia Perilli. Anita was raised in a family of five Italian-Jewish immigrants. His parents named Henry and Gilda. At that time, his mother ran a café business. Anita and some of her siblings were asked by her mother to run the cafe. Anita spent her school years at St. Joseph’s Convent. Then, he continued his education at Maude Allen Secondary Modem. After that, Anita entered Bath College of Higher Education which is a teacher’s school.
Before getting married and opening a business, Anita was a person who likes to travel the world. He visited several countries such as Tahiti, Australia and South Africa. However, later he was introduced by his mother to a Scottish who was a poet.
In 1970, Anita married Gordon Roddick, Anita had two children from her marriage, Sam and Justine. After marriage, they both opened a restaurant, and developed a business by opening a hotel.
Anita opened a Body Shop shop initially with loan money with the intention to increase income for the costs of her two children. He opened the shop when her husband went to America. The first store he opened in Brington in 1976.
At that time, Anita only sold a number of creams and hair care products. The shop does not yet have a large and complete stock of goods. However, Anita’s business continued to grow so she managed to open a second store six months later. He managed to have outlets almost all over the world before finally The Body Shop company was bought by cosmetics company L’Oreal for £ 652 million.
Anita won a series of awards, namely as Veuve Clicquot’s Best Woman Entrepreneur (1984), Officer of the Order of the British Empire (OBE) (1988), Center for World Development Education’s World Vision Award, United States (1991), Environmental Award Australia from the Banksia Foundation (1993), Mexican Environmental Achievement Award (1993), National Audubon Society Medal, USA (1993), Potwinick Award in Business Ethics, USA (1994), Annual Business leadership Award from the University of Michigan, USA (1994), First Annual Woman Power Award from the Women’s Business Development Center, USA (1995)
Furthermore, Anita also won, Women’s Center’s Leadership Award, USA (1996), Gleitsman Foundation’s Award of Achievement, USA (1996), United Nations Environment Program (UNEP), Honoree, Eyes on the Environment (1997), Environment & Media Award (1998), Chief Wiper-Away of Ogoni Tears, Movement for the Survival of the Ogoni People, Nigeria (1999), International Peace Prayer Day Organization’s Woman of Peace (20Q1), Dame Commander of the Order of the British Empire (DBE) (2003).
Anita is not a businessman who is only concerned with business alone. He also has a high social sensitivity. He helped found The Big Issue magazine in 1990. The profits from the sale of the magazine were used to help homeless people. After visiting an orphanage in Romania, he also founded the Children On the Edge charity foundation which aims to help disadvantaged children in Eastern Europe and Asia. Children affected by conflict, natural disasters, disabilities, and HIV / AIDS.
Not only that, Anita also helped a number of charitable organizations including Greenpeace. Anita’s health declined after she tested positive for chronic hepatitis C. He promoted the Hepatitis C Trust foundation and participated in a hepatitis prevention campaign until he died at the age of 64 on September 10, 2007 due to brain hemorrhage. Before he died, Anita Roddick had written a book that promoted equality and ended the exploitation of workers and children in underdeveloped countries.
Tips and Quote
Some lessons can be taken and the success story of Dame Anita Perella Roddick, namely:
First, dare to start. Anita does not have the capital to start a business. His determination and strong conviction made him dare to start by using borrowed money.
Second, patiently undergo the process. As explained previously, that at the beginning of the establishment of the shop, Anita only sold a few items. He did not have enough money to buy complete items, but that was not the reason for him to make an effort to advance. He went through all the processes patiently. He collected money little by little and gradually opened branches in various cities to several countries. Anita established her business in 1976 and managed to have 700 branches in 1991. Three years after that, the number of The Shop outlets increased almost three times, namely 1,980 outlets worldwide.
Third, providing benefits for others is more important. For some business people, they are very calculating the money out, including for charity activities. However, Anita deliberately made a charity activity without being asked to help people in need. He has considerable attention to improving the welfare of life and the quality of health. Not only paying attention to humans, Anita also paid attention to the continuity of animal life. Through his company, he banned the use of animals for testing materials. No wonder Anita is not only known as a successful businessman, but also an activist who is often involved in environmental issues campaigns.